The Bvlgari Frames Guide and Brand Tradition

Bvlgari was established in Rome in 1884 as a luxury jewellery company by Greek silversmith Sotirio Bvlgari, and the brand has grown to develop a legacy for excellence in craftsmanship and rewriting the rules of jewellery design through its innovation and ability to interweave the contemporary with the classic. The iconic Bvlgari frames style emerged in the 1940s with its focus on yellow gold and the use of daring colours with an eclectic flair. During the 1970s, following the hype of the Dolce Vita era, the brand expanded out of Italy and across Europe and North America. In the 1980s and 90s, the brands focus shifted to developing versatile pieces that could be worn from day to night, using unconventional materials and a range of precious stones. 

Bvlgari jewels have been worn by some of the most recognisable faces in the world, including Jewellery aficionado Elizabeth Taylor, Princess Grace of Monaco, Audrey Hepburn and Ingrid Bergman. The brand has designed pieces for over 40 films, and they are a staple of award shows and festivals such as Cannes and the Oscars. Today, the brand is worn by celebrities such as Lady Gaga, Charlize Theron, Dua Lipa and Alicia Keys. 

Bvlgari began producing accessories in the 1990s, with silk scarves, leather accessories and a perfume range, and eyewear range was first launched in 1996. Now owned by the LVMH Group, Bvlgari has been operating for almost 140 years and is a heritage brand unlike any other, growing from its humble roots as one jewellery store to become a truly global brand.

Their eyewear range is manufactured by Luxottica, the brand behind some of the most recognisable designer frames on the market, guaranteeing that Bvlgari’s eyewear pieces are made to the same level of craftsmanship as their legendary jewels. Bvlgari accessorises, including their eyewear range, are now shown twice a year at Milan Fashion Week and have been received with both critical and consumer acclaim. 

Bvlgari’s eyewear range features both classic and contemporary designs to suit the modern man and woman, who wants to own a piece of the legendary heritage brand. Both the men and women ranges are inspired by the brand’s legendary jewels while reinventing classic eyewear styles. 

The men’s range of eyewear focuses on two primary styles. A modern reinvention on the classic aviator sunglasses and the sleek oversized square ‘Diagono’ sunglasses. The classic Bvlgari logo is kept minimal in a gold plating along the legs of the frames, allowing for an understated look. Bvlgari’s aviator styles have incorporated various trends in the eyewear industry, including incorporating mirrored rose gold lenses, and sporty cut-out looks with a double metal bridge and leather inserts as a casual nod to the street-style aesthetic. The Diagono eyewear range was inspired by the style of the watch collection of the same name, showing how the jewellery house carries its motifs through from its staple collections into its accessory range. 

Bvlgari’s range of women’s eyewear is more extensive than those available on the men’s side, but several of the same styling techniques appear across the genders. The double temple motif that appears throughout Bvlgari’s eyewear ranges is deliberately designed to be reminiscent of the watches designed by the Maison with a contemporary twist, appearing in metals such as rose gold. The brand’s approach to its eyewear line is to take the classic and timeless eyewear designs and make them contemporary by incorporating the latest trends, as well as reflecting on the brand’s heritage and history.

One of the best examples of this is the ‘Serpenti ‘Poisoncandy’ Sunglasses’, a classic cat-eye design that has been updated to reflect the role of the serpent in the brand’s legacy. The laser-cut scales give the sunglasses an urban yet seductive feel, with colourful mirrored lenses giving a contemporary feel to the model. Similarly, ‘B. Zero1’ sunglasses represent another aspect of the brand’s heritage, with its semi-rims. Inspired by the Colosseum in Rome, the ‘B. Zero1’ design features a stripe motif that is intended to reflect the architecture and the building, giving a modern twist to the cat-eye style. For those who want to remain true to the classic cat-eye, Bvlgari also sells the style in its vintage design, with a crystal ‘Bvlgari Bvlgari’ logo.

The ‘B. Zero1’ range includes some of the popular Bvlgari eyewear pieces, which incorporate all the major trends in contemporary eyewear. Their glassy round optical frames update the ‘Harry Potter’ style by adding the B. Zero 1’s geometries and the contrasting gold and black metals for a sleek finish. Elsewhere in the range, the “B.overvibe” model features a pink gold-tone half-rim square design with mirrored pink lenses, which is one of the boldest styles offered in the Bvlgari eyewear range. The “B.stripe” style from the range features reverse semi-rimless oval sunglasses with the B.Zero 1’s layered stripe and gradient frames, blending the modern with the classic in this bold design. 

The second most popular range in the Bvlgari eyewear collection is the already mentioned ‘Serpenti’ style. The “Sunnyscale” oversized square sunglasses come with contrasting mint green mother-of-pearl snake inspired scales and gold frames for the ‘70s inspired look that is sure to make a statement. The ‘Serpenti’ range includes several coloured and rainbow scale options in cat-eye, round and square-cut sunglasses, meaning there is something to flatter every face shape from this range, which pays heritage to the Maison’s iconic serpent. 

However, the style that is most true to the Bvlgari image and legacy is the ‘Diva’s Dream’ sunglasses, which were inspired by the sophistication of Rome and would have had the seal of approval from all the Maison’s Old Hollywood clients, and you can almost imagine a young Elizabeth Taylor choosing a pair. The oval sunglasses incorporate the brand’s use of precious metals with crystals adorning the frames. 

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Bvlgari’s eyewear range comes with their classic and distinctive packaging, and a hardshell case inspired by the brand’s circular logo, and a travel pouch and fibre cloth for on-the-go. Bvlgari is the perfect choice for any luxury jewellery admirer who would like a piece of the brand’s heritage and world-renowned craftsmanship without paying the price tag of one of the Maison’s legendary diamonds.

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