Liu Jo Frames are Both Feminine and Minimalistic

Liu Jo was founded in Italy in 1995, with a mission to make products that invoke effortless elegance. The brand was founded by brothers Macro and Vanni Marchi, and the name comes from a combination of two nicknames, “Jo” and “Liu” that Marco and his then-girlfriend had for each other. Liu Jo produces ready-to-wear and accessories ranges, as well as shoes, fragrances and active-wear through its ‘Liu Jo Sport’ line. Outside of fashion, Liu Jo was the main sponsor of Bologna FC in 2018-2019.

Using premium materials and feminine detailing, this brand focuses on producing luxury craftsmanship at an attainable price, while paying homage to their Italian heritage. Their highly glamorous designs carry through to their eyewear range, which aims to make a bold statement and elevate any look. Liu Jo has an international presence, and operates in over 50 countries in 3 continents, and has opened a flagship boutique in Paragon, Singapore. Liu Ju has been linked to a long list of celebrities, and their brand ambassadors have included international supermodels, including Kate Moss. Karlie Kloss and Jourdan Dunn stared in the brand’s 2016 Fall/Winter campaign, and Martha Hunt and Jasmine Tookies, featured in their Spring/Summer 2017 #StrongerTogether campaign.

Liu Jo’s eyewear “reflects the natural felinity and beauty of today’s woman”, through refined embellishments on their eyewear pieces to give a feminine edge to even the most modern reworking of classic styles. The brand produces both optical eyewear pieces and sunglasses, incorporating their signature silver minimalistic logo throughout their collections. Liu Jo’s eyewear range is manufactured by Machron Eyewear, who is a VSP Global company, that produces high-quality eyewear and sunglasses for brands such as Salvatore Ferragamo and Diane Von Furstenberg.

The brand is the perfect combination of Italian fashion and modern eyewear innovation. Their eyewear range is both feminine and minimalistic, with classic styles reinterpreted for today’s era with clever structuring and through the use of tinted gradient lenses, and prints and patterns on the frames. 

The ‘Teardrop sunglasses’ are the latest release from Liu Jo’s women sunglasses range. These ultra-light aviator-style glasses get their name from the faded effect teardrop frames that house the tinted gradient lenses. This style comes in four colourways, including a feminine purple, and dark aquamarine. Within this collection, the aviators are further reimagined through octagon lenses, enclosed in a contrasting exterior metal frame. These are some of the most fashion-forward pieces in the Liu Jo eyewear range and offer a street-style ready aesthetic.

The octagonal shape continues throughout the Liu Jo eyewear range. The ‘LJ2122’ model is designed with minimalistic metal frames, ending in a feminine cursive twist at the end of the legs. Produced in gold metal, these frames are ultra-chic with their rose gold gradient lenses for a retro 1980s feel. 

Liu Jo’s permanent range of eyewear includes several classic designs. Their most classic style are the round optical glasses, available in colours such as magenta, and are produced with both acetate and metal. The timeless cat-eye style is included across the eyewear range and is most popular in their simple black frames with the gold-tone Liu Jo logo on the side. The cat-eye style is given a feminine flare with the ‘LJ2709’ model, which features a splash of pink and purple colour in the upper corner of the cat-eye lenses, continuing through to the legs of the frames before changing back to the solid black. The contrasting cat-eye frames are also available with black frames and pale pink legs, featuring a gold and crystal embellishment on the top of the legs for understated elegance. The same style is also available in burgundy with contrasting sea blue, black with contrasting pale purple, and tortoiseshell with contrasting black legs. This style is ideal for anyone who wants to make a statement with sleek styling that is suitable for any occasion.

The brand produces a hybrid pair of sunglasses that perfectly blends the best of the round frames and the classic cat-eye glasses by adding metal cat-eye detailing on top of the round lenses. This style is ultra-feminine and ideal for young women who like to incorporate a pastel colour palette into their everyday fashion. Round eyewear pieces are most flattering on the heart and angular shaped faces, but the diversity of shapes within the Liu Jo eyewear line guarantees that there is something that can work for every face shape and complexion. 

For those who like to keep their eyewear grounded in vintage glamour, the ‘LJ665SR’ sunglasses are the most minimalistic in the brand’s range. The full-rim round frames have bevelled edges and a saddle bridge, with a crystal four-leaf flower detailing on the legs, invoke the glamour of the late 1960s, and are the perfect choice for the woman who wants to add elevated luxury to their everyday life.

Although Liu Jo is targeted at women, several of their optical eyewear products are uni-sex. This includes their round tortoise-shell glasses, which are made of acetate and feature a Havana brown leather inspired detailing to the frames, and a double nose bridge with angled tips for added comfort. Their round aviator frame glasses are another uni-sex model offered by the brand. Part of their permanent collection, these gold-tone aviator frames are made of 80% metal and 20% acetate, featuring curved tips and the embossed logo stamped on the side of the legs. 

All of Liu Jo’s eyewear pieces come with an off-pink or black hard-shell case, featuring the brand’s minimalistic gold logo to help you protect your frames when you’re not wearing them. The Liu Jo eyewear range focuses on contemporary designs manufactured in plastic and metal, with tinted lenses, transition lenses and traditional sunglass lenses available with their models. It’s a great choice for those who prefer their eyewear on the more minimalistic side, but who still appreciate a wide range of colours and prints to choose from. 

Posted in